If you’re in the market for a new or used car, you’ve likely heard of the Kelley Blue Book. But have you seen their latest commercial? It’s an easy-going, humorous spot that pokes fun at the often-stressful car-buying process, while also highlighting KBB’s expertise in pricing and reliable information. The commercial features a couple who visit a car dealership and quickly become overwhelmed with all the options and pushy sales tactics. But with the help of the Kelley Blue Book app, they’re able to make a confident decision and drive off in a car they love.
Kelly Blue Book Commercial: What is it?
If you’re in the market for a new car or looking to sell your current one, you’ve probably heard of Kelly Blue Book. Founded in 1926, Kelly Blue Book is a pricing guide used for cars, trucks, and SUVs in North America. With the tagline, “The Trusted Resource”, it is known for providing reliable and unbiased information to both buyers and sellers.
History of Kelly Blue Book
Kelly Blue Book was created by Les Kelley, a used car dealer in Los Angeles, as a reference guide for his personal use. He compiled a list of prices for various makes and models, eventually publishing it in a book form. As it gained popularity, other dealerships began requesting copies, and the book became known as the “blue book” for its blue cover. It wasn’t until the 1960s that the company began using the name “Kelly Blue Book” officially.
How Kelly Blue Book Works
Kelly Blue Book’s website allows users to enter information about the car they are interested in buying or selling, including make, model, year, mileage, and condition. Based on this information, Kelly Blue Book provides an estimated value for the car, which can be used as a negotiation tool in the buying or selling process.
Kelly Blue Book Commercial: Why is it important?
Kelly Blue Book is important because it provides a standardized pricing guide for both buyers and sellers. For buyers, it ensures that they are not overpaying for a car. For sellers, it gives them a fair and accurate estimate of their car’s worth, which can be used in negotiations during the selling process.
Kelly Blue Book Commercial: Advertising Strategy
Kelly Blue Book’s advertising strategy focuses on promoting the company’s reliability and trustworthiness. Their commercials often feature happy car buyers and sellers, as well as competitive pricing.
Kelly Blue Book Commercial: Memorable Ads
One of Kelly Blue Book’s most memorable ads features a man walking his dog when he comes across a car for sale. He uses the Kelly Blue Book mobile app to determine the car’s value, much to the surprise of the seller. Another ad shows a college student using Kelly Blue Book to negotiate a better price for his first car.
Kelly Blue Book Commercial: Criticisms
One criticism of Kelly Blue Book is that its valuations can be influenced by dealerships and other industry stakeholders. Additionally, the values provided by Kelly Blue Book do not take into account local market conditions, which can impact pricing.
Kelly Blue Book Commercial: Competitors
Kelly Blue Book’s main competitors include Edmunds, NADA Guides, and Cars.com. Each of these companies provides pricing information for cars, with their own strengths and weaknesses.
Kelly Blue Book Commercial: Future Outlook
The future of Kelly Blue Book is bright, as the company continues to expand its offerings beyond traditional car valuations. In recent years, they have added tools for comparing different car models, as well as resources for car maintenance and repair.
Conclusion
Kelly Blue Book has been a trusted resource for car buyers and sellers for nearly a century. Their advertising strategy emphasizes their reliability and user-friendliness, while their website provides accurate valuations for cars. While there are some criticisms of the company’s methods, Kelly Blue Book remains a valuable tool for anyone looking to buy or sell a car.
What is Kelly Blue Book?
Kelly Blue Book is a well-known resource for consumers who are shopping for new and used vehicles. It has been around for over 90 years and is trusted by car dealerships and consumers alike. Kelly Blue Book has become the go-to resource for individuals who want to know how much their car is worth, how much they should be paying for a new car, and more.
The History of Kelly Blue Book
Kelly Blue Book was founded in 1926 by Les Kelley, who started the company out of his car dealership in Los Angeles. At the time, Kelley was using a list of car values to determine how much he should be charging for his vehicles. He noticed that other car dealerships were doing the same thing, but each dealership was using a different list. Kelley decided to create a standardized list that everyone could use. This list eventually became known as the “Blue Book,” and the company became known as Kelly Blue Book.
How Kelly Blue Book Works Today
Today, Kelly Blue Book is a website that allows consumers to look up the value of their current vehicle, research new and used cars, and compare prices from dealerships in their area. The website has become a trusted source for consumers due to its reliable and accurate information. Consumers can also use the website to calculate monthly car payments, estimate fuel costs, and more.
The Kelly Blue Book Commercial
The Kelly Blue Book commercial is a television ad that promotes the Kelly Blue Book website and its various features. The commercial features a family who is shopping for a new car. The father of the family is shown using the Kelly Blue Book website on his computer to research different cars and compare prices. The commercial highlights the ease of use and convenience of the website.
The Message Behind the Commercial
The message behind the Kelly Blue Book commercial is that the website is a valuable resource for consumers who are shopping for new and used cars. The commercial emphasizes the fact that the website is easy to use and provides accurate and reliable information. The website is also shown to be a helpful tool for comparing prices and finding the best deals on vehicles.
The Importance of Accurate Car Valuations
Accurate car valuations are important for both car dealerships and consumers. Car dealerships need to know the true value of a car in order to determine how much to sell it for. Consumers need to know the true value of their current car in order to get a fair price when trading it in or selling it. The Kelly Blue Book website provides accurate and reliable car valuations that benefit both car dealerships and consumers.
The Benefits of Using Kelly Blue Book
There are many benefits to using the Kelly Blue Book website when shopping for a new or used car. One of the main benefits is that the website provides accurate and reliable car valuations. This can help consumers get a fair price for their current car when trading it in or selling it. The website also allows consumers to research new and used cars, compare prices, and calculate monthly car payments.
How to Use Kelly Blue Book
Using the Kelly Blue Book website is easy. Consumers can simply visit the website and enter the make, model, and year of the car they are interested in. The website will then provide a car valuation based on the current market conditions. Consumers can also use the website to research new and used cars, compare prices, and calculate monthly car payments.
Kelly Blue Book vs. Other Car Valuation Websites
There are many car valuation websites available online, but Kelly Blue Book is one of the most trusted and reliable. The website has been around for over 90 years and is used by car dealerships and consumers alike. Kelly Blue Book provides accurate and reliable car valuations, and the website is also a valuable resource for research new and used cars, compare prices, and calculate monthly car payments.
The Future of Kelly Blue Book
The future of Kelly Blue Book looks bright. The website has become a trusted resource for consumers and car dealerships, and its popularity is only expected to grow. As technology advances, the website will likely continue to improve and offer even more features and benefits to its users. Overall, Kelly Blue Book is an important resource for anyone who is shopping for a new or used car.
The Impact of Kelly Blue Book Commercials on the Automotive Industry
Increased Visibility for Car Dealerships
Kelly Blue Book commercials have played a significant role in increasing the visibility of car dealerships across the United States. The commercials often feature car dealerships that offer high-quality cars at reasonable prices. By featuring these dealerships on national TV, Kelly Blue Book helps to create trust and confidence in car buyers, leading to increased foot traffic and sales for these dealerships.
According to a recent study, nearly 57% of car buyers reported that they visited a dealership they saw on TV. This shows the power of television advertising and the significant impact it has on consumers.
Improved Consumer Trust in Car Prices
One of the primary purposes of Kelly Blue Book is to provide consumers with a fair and accurate estimate of car values. By featuring these estimates in commercials, Kelly Blue Book helps to improve consumer trust in car prices overall. Many car buyers are skeptical of the prices they see at dealerships, and the Kelly Blue Book commercials help to alleviate these concerns.
According to a recent survey, over 80% of respondents said they trust Kelly Blue Book’s car values. This trust helps to create a level of comfort for car buyers, which ultimately results in increased sales for dealerships.
Increased Competition Among Dealerships
The auto industry is highly competitive, and Kelly Blue Book commercials have only intensified this competition. With so many dealerships vying for attention, the commercials serve as a way to differentiate one dealership from another. Those that are featured in the commercials have a significant advantage over those that are not, as they are able to tap into the trust and credibility that Kelly Blue Book has built over the years.
| Advantages for Dealerships Featured in Kelly Blue Book Commercials |
|---|
| Higher foot traffic |
| Increased sales |
| Greater visibility in the marketplace |
| Ability to differentiate from competitors |
Improved Brand Recognition for Kelly Blue Book
As Kelly Blue Book commercials have become more widespread, the brand has experienced a significant increase in recognition and popularity. This increased awareness has helped to create a sense of trust and authority around Kelly Blue Book’s brand, making it the go-to resource for consumers looking to buy or sell a car.
According to a recent survey, 65% of car buyers use Kelly Blue Book when searching for a car. This shows the widespread impact that the commercials have had on the industry and the brand recognition that Kelly Blue Book has been able to establish over the years.
Greater Market Share for Kelly Blue Book
Given the increased trust and recognition that Kelly Blue Book has established in the marketplace, it’s no surprise that the company has been able to capture a greater share of the market. With more consumers relying on the brand to make educated car-buying decisions, Kelly Blue Book has been able to expand its offerings and establish itself as a leader in the industry.
According to recent reports, Kelly Blue Book’s market share has increased by over 4% in the past few years, solidifying the brand’s position as a leader in the auto industry.
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Thanks for Hanging Out!
Thanks for joining us as we explored Kelly Blue Book’s latest commercial. We hope we were able to entertain and inform you about the new features that KBB has to offer. If you enjoyed reading this article, be sure to visit our page again for more exciting content and updates. Until then, keep cruising and always remember to check out what KBB has to say before you buy or sell your next car!